About Us

Psalm: 127

From a small Etsy store operating from the garage to an established web store carrying over 300 products and 10,000 variants, Ashbury CoCo is a dream come true for a girl from Singapore. Operating from a thousand square feet office-showroom now, Winnie never forgets how her story miraculously unfold...

Winnie used to be an international marketer who traveled the world. She managed global CPG brands such as Nestle, McCommick, Lawry's, to name a few. She founded AshburyMall.com in 2010. Her online brand was featured twice in SEVENTEEN magazine within 3 months, attracted 24 thousands Facebook fans within 6 months.

She was blessed with a set of triplets and had to close her online store temporarily.

Shortly after her triplets' first birthday, she and her family left Singapore for Los Angeles, California. While looking after her toddlers, Winnie was also a newspaper columnist who shared her parenting joys and tips regularly. Her YouTube channel featuring the triplets attracted over 25 millions views and 13 thousands subscribers!

Winnie further pursued her dream by completing an AA degree in Apparel Industry Management from the prestigious FIDM - Fashion Institute of Design & Merchandising (filming of Project Runway). She also assisted two times Emmy Award Costume Designer Soyan An during her FIDM internship program.

After graduating from FIDM, she worked in the heart of Los Angeles fashion district, assisting an international wholesaler in market expansion and ecommerce development. she traveled all across US and participated in over 10 fashion trade shows in New York, Chicago, Vegas, Dallas and Atlanta. In June 2016, Winnie started her own kids fashion line - Ashbury CoCo.

As her triplets turned 5 and required more of her time, she left her paid job and started Ashbury CoCo from her own garage.

Many items were awarded Etsy Bestseller within the first year. 1000 sales transactions were processed.

Ashbury CoCo moved out from the garage to a thousand square feet office-showroom. 5000 sales transactions were processed.

Winnie is still placing priority on her children over career. Her mission statement? Children are Gifts from God (Psalm 127).If you are given a choice to choose career or family, always choose the latter.

Because "Every Wise Woman Builds Her House" (Proverbs 14:1).

It is Winnie's mission to focus on what children and moms need, and to always bring stylish, unique and charming clothings to you and me.

Ship & Return


Free shipping in USA for orders above $35
Otherwise LOW FLAT RATE PER ORDER applies

2-3 business days
**custom or make-to-order items require more days**

USA: 2-4 business days (1-2 days optional upgrade)
INTERNATIONAL: 7-21 days (6-10 days optional upgrade)

We don't accept cancellations. Please contact us before shipping if you have any problems with your order.

Items are mostly sealed in poly bags or reusable garment poly bags to prevent water damage (rain and snow).
Poly mailers (envelope) or USPS boxes will be used depending on shipping option selected.

FREE GIFT PACKAGING with a card (to xxx, from xxx, personal message: xxx). Just leave a note in your order. We will insert a packing list (without price of item) instead of the receipt.


We gladly accept returns and exchanges:

Because of the nature of these items, we can't accept returns for:


STORE CREDIT (including shipping fee)

REFUND (excluding shipping fee)


All online transactions (including foreign currency) are handled by the USA payment gateway. We do not keep your credit card number and bank details. Refund amount will appear in your original method of payment within a few days (depending on banks).


We do not know the currency conversion rate used for your transaction as it changes daily and depending on banks. These are handled by the payment gateway automatically. Because currency conversion rates fluctuate, the rate at the time of the payment is often different from the rate at the time of the refund. As a result, the converted amount that you pay for the order usually doesn't equal the converted amount for your refund. You can gain or lose money with refunds because of currency conversions. Contact us if you get a loss due to currency conversion.