Founder of Ashbury CoCo

Founder of Ashbury CoCo

Jun 18th 2024

Winnie Puah is the visionary founder and driving force behind Ashbury CoCo, a brand that has become synonymous with elegant and high-quality fashion for special occasions. With a keen eye for design and an unwavering commitment to excellence, Winnie has successfully transformed her passion for fashion into a thriving business that touches the lives of families worldwide.

Early Life and Inspiration

Winnie's journey into the world of fashion began in her early years. Growing up with a love for beautiful clothing and a natural talent for creativity, she was inspired by the timeless elegance of classic fashion icons and the intricate craftsmanship of haute couture. Her deep appreciation for quality and design led her to pursue a career where she could bring her unique vision to life.

The Birth of Ashbury CoCo

In 2009, Winnie launched AshburyMall in Singapore, with a simple yet powerful mission: to create exquisite fashion pieces that make every special occasion unforgettable. After she moved to Los Angeles and graduated from the prestigious FIDM, she saw a gap in the market for high-quality, stylish, and comfortable clothing for children and youth, and set out to fill it with her innovative designs. Under her leadership, she rebranded and launched Ashbury CoCo via Etsy Handmade in 2016, which quickly gained a reputation for its exceptional craftsmanship and elegant collections.

Vision and Philosophy

Winnie believes that every child deserves to feel special, especially during important milestones and celebrations. Her designs reflect this philosophy, combining timeless elegance with modern touches to create outfits that are both beautiful and practical. She is dedicated to using only the finest materials and ensuring that each piece meets the highest standards of quality.

Achievements and Milestones

Since its inception, Ashbury CoCo has achieved numerous milestones under Winnie’s guidance. It was Etsy's Top Seller 8 years in a roll (2017 to 2024), with an exceptional 19k sales and 2800 reviews. The brand’s collections have been featured in prestigious publications such as Martha Stewart Weddings, and its products are now available on bigger major platforms like Walmart Marketplace after moving beyond Etsy Handmade. These achievements are a testament to Winnie’s dedication, creativity, and business acumen.

Commitment to Sustainability

Winnie is also passionate about sustainability and ethical practices in fashion. She has implemented eco-friendly processes and materials in Ashbury CoCo’s production, ensuring that the brand’s growth does not come at the expense of the environment.

Looking Ahead

As Ashbury CoCo continues to grow, Winnie remains focused on her mission to bring joy and elegance to special occasions through her beautiful designs. She is constantly exploring new ideas and innovations, ensuring that Ashbury CoCo remains at the forefront of children’s fashion.

Personal Life

When she’s not working on her latest collection, Winnie enjoys spending time with her family, exploring new cultures through travel, and making videos for her parenting sites.

Winnie Puah's dedication and passion for creating exceptional fashion have made Ashbury CoCo a beloved brand for families celebrating their most cherished moments. Her vision and leadership continue to inspire, bringing elegance and joy to every special occasion.