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Why We Are Not Selling on TikTok

Why We Are Not Selling on TikTok

Jun 19th 2024

At Ashbury CoCo, we value transparency and open communication with our customers. Recently, we’ve received inquiries about why our products are not available on TikTok Shop, given the platform's growing popularity as a shopping destination. We want to take this opportunity to explain our decision and share our perspective on this matter.

Our Commitment to Quality and Experience

At Ashbury CoCo, our primary goal is to provide high-quality, elegant fashion for children and youth, ensuring that every special occasion is unforgettable. This commitment extends beyond our products to the entire shopping experience. We believe in creating a seamless, personalized, and secure shopping environment where our customers feel valued and confident in their purchases.

Why TikTok is Not the Right Fit for Us

While TikTok has become a powerful platform for engaging with audiences and showcasing products, there are several reasons why we have chosen not to sell on TikTok Shop at this time:

  1. Quality Control:
    • Maintaining the highest standards of quality is paramount to us. TikTok Shop's rapid and often trend-driven nature can sometimes make it challenging to ensure consistent quality control across all transactions. We prefer platforms that allow us to maintain stringent oversight of our product quality and customer service.
  2. Customer Experience:
    • We pride ourselves on providing a personalized and exceptional customer experience. Platforms like our website and select marketplaces allow us to offer detailed product information, personalized recommendations, and dedicated customer support. This level of service is harder to achieve on a fast-paced platform like TikTok.
  3. Sustainability and Ethical Practices:
    • Our commitment to sustainability and ethical production is at the core of our brand. We carefully select platforms that align with our values and enable us to maintain transparency about our practices. Ensuring these standards on TikTok Shop, given its current infrastructure, poses significant challenges.
  4. Focus on Core Platforms:
    • By focusing on established e-commerce platforms like our website and trusted marketplaces such as Walmart, we can ensure a more reliable and secure shopping experience. These platforms provide the necessary tools and support to manage inventory, handle customer inquiries, and process transactions efficiently.

Engaging with Us on TikTok

Although we are not selling directly on TikTok Shop, we still see tremendous value in the platform for connecting with our community. We will continue to use TikTok to share behind-the-scenes content, style tips, fashion inspiration, and updates on our latest collections. We invite you to follow us on TikTok to stay inspired and engaged with Ashbury CoCo.

Looking Ahead

We are always exploring new opportunities to enhance our customer experience and expand our reach. As platforms evolve and new features are introduced, we remain open to reassessing our strategy to best serve our community. Your feedback is invaluable to us, and we encourage you to share your thoughts and suggestions.

Thank You for Your Support

We appreciate your understanding and continued support. Our commitment to providing elegant, high-quality fashion for your special occasions remains steadfast. Thank you for being a part of the Ashbury CoCo family.

With elegance and gratitude,

The Ashbury CoCo Team


Stay connected with us through our website and social media channels for the latest updates, collections, and exclusive offers. Together, let’s make every special moment extraordinary.